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And has
been since the 1920s, when Henry Ford learned of a process
for turning wood scraps from the production of Model T's
into charcoal briquets. He built a charcoal plant, and
the rest is history.
The Kingsford Company was formed when E.G.
Kingsford, a relative of Ford's, brokered the site
selection for Ford's new charcoal manufacturing plant.
The company, originally called Ford Charcoal, was renamed
Kingsford® Charcoal in his honor.
Today, the Kingsford Products Company remains the leading
manufacturer of charcoal in the U.S. More than 1 million
tons of wood scraps are converted into quality charcoal briquets
every year.
Barbequing with charcoal has become immensely
popular since Ford's time, and even today, more people
prefer the taste of charcoal-grilled food to gas. *
Bring some of that deliciously smoky
flavor home today and taste for yourself how superior charcoal-grilled
foods can be. Kingsford products are available nationwide
at grocery stores, mass retailers, drugstores, warehouse
clubs and home centers.
*In a blind taste test sponsored by
the Kingsford Company, 2 to 1 participants preferred the
taste of charcoal-grilled food to gas. The research was conducted
with 796 men and women ages 18-54 in Sacramento, Dallas,
Tampa and Chicago in June 2000.
Participants were asked to
compare chicken, steak or hamburgers cooked over Kingsford®
Charcoal to those same foods cooked over gas. Across all
meat types, most people liked charcoal-grilled foods better.
Tasters commented that meat grilled over charcoal “has
a real barbecue flavor,” “has a smoky flavor” and “tastes
like it was grilled over a real wood fire.”
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