Kingsford® Preserve the Pit

Kingsford remains committed to celebrating Black barbecue culture by launching the second year of Preserve the Pit and doubling the investment in aspiring barbecue professionals.

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Kingsford® Signature Flavors

Signature Flavors infuse your grilling experience with rich, full-bodied flavor and aroma that’s been known to cause some serious neighbor envy.

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An American Story

The history of grilling at Kingsford is a classic American story. It all started in 1919 when Edward G. Kingsford helped Henry Ford procure a stretch of timberland to supply wood for his auto plants.

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American Pride

An American-made company founded over 100 years ago, Kingsford has a lot to be proud of. Our employees have been continuing the family tradition in backyards across the nation.

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Let's get grilling

1 Sprinkle rub all over the beef, patting it in. Place on a plate or in a baking dish, and cover with plastic wrap. You can let the rub marinate for a few hours, but for maximum flavor, leave it for 2 to 3 days in the refrigerator, turning once a day.
2 While the beef is marinating, mix together the sour cream, mayonnaise and horseradish in a small bowl. Season with 1/2 teaspoon salt and 1/4 teaspoon freshly ground black pepper. Refrigerate for at least a few hours.
3 Using Kingsford® Original Charcoal, build a fire for direct grilling and preheat to 400°F. Oil the grill grates to prevent sticking.
4 Grill the beef 30 to 40 minutes, or until the outside has a nice bark, and is dark brown and the internal temperature reaches 120°F (for rare). Turn the beef often. For your safety, please reference the USDA safe cooking temperatures.
5 Transfer to a cutting board; let it rest at least 10 minutes.
6 Slice the beef very thinly across the grain. Divide the beef and pile it onto the rolls.

Garnish each with the sliced onion and tomato (and the lettuce if using) and spoon on a few tablespoons of the horseradish sauce. Serve immediately.

Cooking for 6 people


  • Kingsford™ Original All-Purpose Seasoning
    3 tbsp.
  • beef top round
    2 lb.
  • sour cream
    0.5 cup
  • mayonnaise
    0.5 cup
  • prepared hot horseradish, drained
    0.5 cup
  • kosher salt
    0.5 tsp.
  • freshly ground black pepper
    0.25 tsp.
  • hamburger buns or Kaiser rolls
  • sweet white onion, thinly sliced
  • ripe tomatoes, thinly sliced
  • iceberg lettuce (optional)

For safe meat preparation, reference the USDA website.

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